Event Analytics

Quick Summary: The Analytics tab in the Events Scheduler provides data on event attendance, registration rates, and performance trends over time. Use it to understand which events draw the most participation, how registration numbers compare to actual turnout, and how event frequency and attendance change across weeks, months, or seasons.

Overview

Event Analytics is the third tab within the Events Scheduler, alongside Calendar and List View. It aggregates data from all your events -- check-in counts, registration numbers, volunteer assignments, and event types -- into charts and summary metrics. The tab is read-only; it does not modify any event data. Its purpose is to give church leadership a factual picture of how events are performing so they can make informed decisions about scheduling, resource allocation, and programming.

The analytics view works with whatever data already exists in your event records. As you create events, track attendance through check-in, and manage registrations, the Analytics tab automatically reflects that information. There is no separate setup step. If you have been using the Events Scheduler and check-in system, the data is already flowing into analytics.

Key Features

Attendance Trends -- a line or bar chart showing attendance counts over time. You can view trends by week, month, or quarter to identify seasonal patterns, growth, or decline. The chart can be filtered by event type to compare trends across different kinds of events.
Registration vs. Attendance -- for events that require registration, the analytics tab compares how many people registered against how many actually attended (checked in). This ratio helps you understand no-show rates and plan capacity more accurately.
Event Type Breakdown -- a summary showing the number of events and total attendance grouped by event type (Sunday Service, Bible Study, Youth Group, etc.). This identifies which categories of events are most active in your church.
Top Events -- a ranked list of events by attendance count. This highlights your most-attended events over a selected time period and helps identify which programming resonates with your congregation.
Event Frequency -- shows how many events were held per week or per month. This metric is useful for understanding whether your calendar is becoming overcrowded or whether there are gaps in programming.
Date Range Filtering -- all analytics can be filtered to a specific date range. View data for the last 30 days, the last quarter, the current year, or a custom range.

Getting Started

Open the Events Scheduler -- navigate to Events in the sidebar. The Scheduler page opens with the Calendar tab active by default.
Switch to the Analytics tab -- click the "Analytics" tab at the top of the Scheduler. The analytics view loads with data from your existing events.
Set your date range -- use the date range selector to focus on the period you want to analyze. The default view typically shows the current month.
Filter by event type -- if you want to focus on a specific category (e.g., only Sunday Services or only Youth Group events), use the event type filter to narrow the data.
Review the metrics -- examine the attendance trends, registration-to-attendance ratios, and event type breakdowns to draw conclusions about your programming.

Best Practices

Use check-in consistently -- analytics are only as accurate as the underlying data. Make sure your team uses the check-in system at every event so attendance numbers reflect reality.
Enable registration for capacity events -- turning on registration for events with limited space gives you both a headcount forecast and a registration-to-attendance comparison.
Categorize events with correct types -- assign the appropriate event type when creating events. This ensures the event type breakdown chart produces meaningful groupings rather than lumping everything into a generic category.
Review analytics monthly -- set a rhythm of checking the Analytics tab at least once a month, ideally during a leadership or staff meeting. Look for trends rather than reacting to single data points.
Compare year-over-year -- use the date range filter to compare the same period across different years. This accounts for seasonal fluctuations and gives a clearer picture of whether attendance is growing or declining.

Common Questions

Do I need to set anything up before using analytics?

No. The Analytics tab works automatically with data from events you have already created and attendance recorded through the check-in system. If you have been using the Events Scheduler and recording attendance, the data is already available.

Why are some events showing zero attendance in analytics?

An event will show zero attendance if no one was checked in through the check-in system for that event. If attendance was tracked outside of Relius (for example, on paper or through a headcount), that data will not appear in analytics unless it is entered into the system.

Can I export the analytics data?

The analytics view is designed for on-screen review. For detailed reporting and export, use the reporting features available in the Admin section, which allow you to generate downloadable reports from your event and attendance data.

How far back does the analytics data go?

Analytics include all event and attendance data stored in your Relius account, going back to when your church first started using the system. There is no data retention limit. Use the date range filter to select any historical period.